Artists big and small rely on fan links to simplify music promotion and connect with fans. What are smart links for music marketing and how to create one?
WHAT IS A SMART LINK
Fans all over the world use a variety of different streaming services - Spotify, Apple Music, Tidal, Deezer just to name a few. By sending users to your music content on only one of these services, you’re neglecting a big market of people who use other music streaming platforms. So when you share a Spotify link to promote your new release or playlist, you lose all fans who use another music app.
It doesn’t have to be this way. You can appeal to everyone and increase your reach and streams. By sharing a Smart Link with your audience, you can take all your fans to the music app of their choice. Smart Links route your fans to your music on all platforms where your music is available on.
Note: If you haven’t distributed your music across all the biggest streaming platforms, it’s time to do so for the sake of your audience! Spotify may have the biggest audience overall, but listeners often change music apps (we’ve helped over 2M people transfer their playlists with FreeYourMusic).
HOW TO MAKE A SMART LINK
Creating Smart Links is very easy and will take you only a few clicks. Here’s a quick walkthrough:
1. Create your SmartLinkApp account. Open the app and fill in the basic information.
2. We’ll create a first Smart Link for you so that you can check it out. This is your “bio page smart link” that features your avatar, social media, and any music links you wish to include. You can put it in your Instagram bio.
Click on “Create” to make a Smart Link for your release or playlist.
3. The next step is where you build your Smart Link out of different widgets. You can provide links to your releases and playlists on different platforms, change the url, text and images. There’s a preview of your Smart Link page so that you can see the changes in real time.
4. When you’re ready, hit “Publish”, copy the smart link url and share your music with the world!
HOW TO USE SMART LINKS FOR MUSIC PROMOTION
Smart Links are a professional solution for musicians, artists, DJs, influencers, music curators, labels and companies. There are many benefits of using smart links so let’s take a look at how this marketing tool can take music promotion to the next level.
BE PLATFORM AGNOSTIC
Savvy music listeners are on all kinds of platforms now and so should you. Smart Links redirect fans to the music platform of their choice. Whenever they land on the landing page, they can open your music in their favorite music app.
STREAMLINE YOUR PROMOTION
SmartLinks help streamline your music promotion. You don’t need to spend time promoting each individual streaming link. Your fans find everything you want to promote under one handy URL. The more accessible your music is, the easier it will be to grow your following.
PROMOTE PLAYLISTS CROSS-PLATFORM
Today the most popular way to discover and consume new music is by finding, making and sharing playlists. As an artist, start by getting verified on Spotify. Create your own playlists there and share them across every major platform.
You can promote your playlists on the following streaming services: Spotify, Apple Music, Amazon Music, Tidal, Pandora, Deezer, Soundcloud, Youtube, Youtube Music, Napster, Anghami, Qobuz, QQ, Yandex Music, VK Music, Zvuk, Gaana, JioSaavn.
PERSONALIZE YOUR SMART LINKS
Standard URL don’t speak for your brand. Smart Links give you the option to rename your URL and edit your artwork.
ANALYZE YOUR AUDIENCE
Smart Links are trackable so that you can learn more about your listeners and understand what channels are most effective. Go to the analytics dashboard to see user engagement metrics.
WHERE TO SHARE SMART LINKS
Smart Links can be added anywhere! Share them on social media posts, social media bio, youtube video description, e-mail newsletter, forums and groups. You can also embed your music on any website with our player. Put it in as many places as you can to increase the number of visitors and followers. We collected some suggestions on where to share your smart links.
IS SMART LINK FREE
You can create Smart Links for free and create unlimited SmartLinks for 14 days. If you want to keep using SmartLinks, you need to purchase one of our professional licenses. For detailed info about pricing and features, please check our offer.
BEST SMART LINK FOR MUSIC MARKETING
There are several different smart links out there but not many of them are music-focused.
SmartLinksApp was created specifically for the music industry. Our platform offers the most beautiful landing pages for your music promotion, and you will find all the essential features such as analytics or embed player.
Creating Smart Links is plain simple and you can get started for free.